Selling Products by Using Content Marketing

writing articles

Last time you learned about using articles to build your list. Now let’s talk about another popular purpose: Namely, selling products. Read on…

Before we jump into this discussion of selling products directly from your articles, let me say this: Consider your strategy carefully. Let me explain…

If you’re drawing in people from the search engines who are looking for product reviews about a specific product, then it makes good sense to offer your review, pre-sell the prospect of buying the product, and then send the prospect directly to a sales page.

However, let’s say you’re pulling in more general traffic. This traffic is interested in the niche, but not necessarily in a specific product. Maybe you’re not even sure if the prospects you’re pulling in are indeed buyers.

In that case, you should consider sending these people to your mailing list subscription page (AKA landing page or squeeze page) rather than to a product page. That’s because if they hadn’t planned on buying a product today, you’re wasting your traffic if you’re not capturing their emails and following up with these prospects. They may buy from you tomorrow… but they can’t do that if you don’t first get them on a mailing list.

Indeed, one way to use content marketing for selling products – other than as described above, when you target people looking for specific product reviews – is to put your articles in front of your mailing list. That way you don’t have to worry about capturing email addresses. Instead, you can focus on solving your prospect’s problems.

Now, content marketing works no matter what you’re selling. It doesn’t matter if you’re selling a digital product (like an e-book) or a physical product (like a treadmill). It doesn’t even matter if you’re the product creator or just an affiliate. Anyone can use articles to sell products.

Here are some of the most common tactics for selling products:

  • Offer a product comparison or review. The good thing about this type of article is that you’ll have buyers reading it, which means you generally get a decent conversion rate.
  • Write a mini ad for selling products. In other words, your article isn’t so much a “how-to” piece as it is a short sales letter used to pre-sell the product. This generally works best for people who are already on the verge of buying and/or for prospects with whom you’ve built a relationship (such as blog readers or email subscribers).
  • Solve part of a problem. And then pitch a product that solves the other part of the problem. For example, an article on house-training might cover the basics, such as how to pick out a kennel for the dog. Then you point people to a paid product where they can learn the rest of the procedure.

Another way to do it is to offer tips. For example, you can offer ten house-training tips and then point to the paid product to learn the process in-depth.

Still another way to do it is to offer an “outline” of the process. Here you list all the steps involved in house-training the puppy, but the reader needs to order the product to get the details.

Give info about how to solve an entire problem. This tactic works best if you’re selling products that are physical. For example, you can offer complete instructions for how to grill the perfect steak. However, your instructions may include recommendations for a particular kind of grill as well as a steak seasoning.

Later on, in this course you’ll learn more about writing different types of articles to pre-sell products. In the next post, you’ll learn about how to use articles to pull in traffic from the search engines!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon

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