How to turn your web visitors into subscribers
Last time you learned about using articles to blanket your niche, which in turn helps you establish yourself as an expert. Now this time we’re going to discuss the second major way you can benefit from content marketing. Namely, by building your list. Read on to find out.
Building Your List with Content Marketing
There are two ways you can use an article to build your list:
- Include a call to action to subscribe to your list from within your article.
- Include a call to action to subscribe to your list at the end of your article (within the resource box).
If you’re posting your article on your own blog or any other property where you have a say in what types of links you can post, then you can create multiple calls to action. In other words, you can have a call to action in your article body as well as in the resource box at the end.
However, certain content sites (like some article directories) frown on you including a call to action in your article. In those cases, you’ll want to include a persuasive ad at the end of your article that encourages people to click through to your website. At a minimum, your visitors should arrive at a page with a subscription box. For best results, this page should include a mini sales letter that encourages people to join your newsletter.
Now, just a bit later in this course, you’ll learn how to write persuasive resource boxes, mini-ads, calls to action and everything else you need to get people clicking on your links. For the moment, however, let’s focus on what your web visitors will find once they click on your link.
You see, a lot of marketers send their web visitors to the same landing page… even those these visitors came from different articles. If you want to go beyond being an average marketer, then you need to start creating different landing pages for different articles.
Now, this doesn’t mean you need to create an entirely new landing page for every article. Instead, you should create a different landing page for every main topic. Let me explain…
Let’s suppose you have a site about travelling. All your articles on travelling to Central America your web visitors would go to one landing page, all your articles about travelling to South America would go to a different landing page, and all your articles about travelling to Eastern Europe web visitors would go to still another landing page… and so on. You get the idea.
- By sending your web visitors to different, yet tightly focused landing pages, you can actually segment your mailing lists. This allows you to send more targeted content and offers, which will boost your overall conversion rate.
- The landing page itself will be more targeted. In the example above, you know exactly what part of the world your visitors are interested in travelling to, so your mini sales letter can talk about that location. What’s more, you can offer a freebie that’s also highly relevant to that location. End result: You turn more visitors into subscribers.
Now before we wrap this up, let me offer you a little trick…
If you want web visitors to join your mailing list, you need to give them a compelling reason to do so. And one way to do that is by offering them “Part 2” of the article they just read. If they liked Part 1, they’ll want to read part 2. And indeed, those who don’t like the feeling of “loose ends” will feel virtually compelled to join your list.
That’s it for this time. Next time you’ll learn about the third major purpose, so stay tuned!
Author of Fiction, Non-Fiction Books and step-by-step Lessons.
MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?
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