Web visitors

writing articles

How to turn your web visitors into subscribers

Last time you learned about using articles to blanket your niche, which in turn helps you establish yourself as an expert. Now this time we’re going to discuss the second major way you can benefit from content marketing. Namely, by building your list. Read on to find out.

Building Your List with Content Marketing

There are two ways you can use an article to build your list:

  1. Include a call to action to subscribe to your list from within your article.
  2. Include a call to action to subscribe to your list at the end of your article (within the resource box).

If you’re posting your article on your own blog or any other property where you have a say in what types of links you can post, then you can create multiple calls to action. In other words, you can have a call to action in your article body as well as in the resource box at the end.

However, certain content sites (like some article directories) frown on you including a call to action in your article. In those cases, you’ll want to include a persuasive ad at the end of your article that encourages people to click through to your website. At a minimum, your visitors should arrive at a page with a subscription box. For best results, this page should include a mini sales letter that encourages people to join your newsletter.

Now, just a bit later in this course, you’ll learn how to write persuasive resource boxes, mini-ads, calls to action and everything else you need to get people clicking on your links. For the moment, however, let’s focus on what your web visitors will find once they click on your link.

You see, a lot of marketers send their web visitors to the same landing page… even those these visitors came from different articles. If you want to go beyond being an average marketer, then you need to start creating different landing pages for different articles.

Now, this doesn’t mean you need to create an entirely new landing page for every article. Instead, you should create a different landing page for every main topic. Let me explain…

Let’s suppose you have a site about travelling. All your articles on travelling to Central America your web visitors would go to one landing page, all your articles about travelling to South America would go to a different landing page, and all your articles about travelling to Eastern Europe web visitors would go to still another landing page… and so on. You get the idea.

Here’s why:

  1. By sending your web visitors to different, yet tightly focused landing pages, you can actually segment your mailing lists. This allows you to send more targeted content and offers, which will boost your overall conversion rate.
  2. The landing page itself will be more targeted. In the example above, you know exactly what part of the world your visitors are interested in travelling to, so your mini sales letter can talk about that location. What’s more, you can offer a freebie that’s also highly relevant to that location. End result: You turn more visitors into subscribers.

Now before we wrap this up, let me offer you a little trick…

If you want web visitors to join your mailing list, you need to give them a compelling reason to do so. And one way to do that is by offering them “Part 2” of the article they just read. If they liked Part 1, they’ll want to read part 2. And indeed, those who don’t like the feeling of “loose ends” will feel virtually compelled to join your list.

That’s it for this time. Next time you’ll learn about the third major purpose, so stay tuned!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons.

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

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What’s the Purpose of Your Article? Part 1

writing articles

As you discovered in the last lesson, your first article marketing step (before you even write one word) is to decide on the purpose of your article. Generally, your

Establish you as an expert (branding).

  1. Build your list.
  2. Sell products directly (either as a vendor or an affiliate).
  3. Building backlinks (for search engine optimisation purposes as well as direct click-through traffic).
  4. Drawing in traffic from the search engines.

You’ll notice that some of these purposes are complementary, meaning you can certainly have multiple goals. For example, you can create content that both sell a product as well as draws the traffic in, from the search engines. However, for best results, you need to decide upfront which of the above, is your PRIMARY purpose for your article marketing. Then you can decide which other goals you’d like to achieve as a secondary purpose.

Let’s start by talking about establishing yourself as an expert in article marketing. Over the next several lessons we’ll cover the other main ways you can use content marketing to benefit you and your business. Read on…

Establishing Yourself as an Expert in article marketing

Think about this for a moment…

Let’s say you’re learning all you can on a particular topic. It could be anything, from classic car restoration to dog training to crafting to a medical problem. So you head to Google and start searching for different phrases related to this topic. For example:

  • Reupholster classic car.
  • How to paint a classic car dashboard.
  • How to convert 6v to 12v electrical system.
  • How to restore a classic car.

And then you notice something. Seems like whatever phrase you’re typing into Google; you keep running into the same author. You find his articles on blogs. You find his articles on Facebook. Your search turns up articles on well-known authority sites. You even find his articles in article directories.

The thing is, these articles are good. They’re packed full of solid information and good tips. The more you read, the more you trust the author. Pretty soon, you’re specifically searching for this author so that you can read everything he’s written. And now you are viewing the author as an expert in article marketing.

Perhaps you really have had this type of experience. I certainly have. And so have countless others. When you see a name popping up repeatedly in a niche, you start viewing that person as an expert.

Your prospects are the same way. If they see your name enough times, they’ll start trusting you. This is particularly true if you’re creating quality articles and posting them in reputable places, like on authority sites and blogs belonging to other experts.

The point is, if you want to quickly and easily establish yourself as an expert in the niche, you need to start blanketing the niche with high-quality content. While you can certainly use this content for other purposes – such as building your list, selling products or getting traffic from the search engines – you want to be sure that the quality remains high.

Let’s take the SEO (search engine optimised) in article marketing as an example. Sometimes people get so focused on optimising the content that the article starts getting a little clunky. It’s hard to read. And so while it may certainly draw in traffic from the search engine, it won’t impress this traffic unless the article solves a problem, educates or entertains the reader.

Later on, in this course, you’ll discover how, exactly, to write articles that establish you as an expert in article marketing.

For the next post, however, you’ll learn how to use article marketing to build your list.

Take care

Clive

Author of Fiction, Non-Fiction Books

Article Marketing

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You see, over the next several article marketing lessons you’re going to learn everything you need to know about using short articles to drive massive traffic to your sites, build your list and sell more products.

Here’s a sneak peek at what’s coming up:

  • You’ll discover the five main purposes of article marketing – and how to construct articles that serve these purposes.
  • You’ll find out how to optimise your articles for the search engines to pull in traffic from Google, Yahoo!, Bing and other search engines.
  • You’ll discover the places to submit your articles to, including article directories, popular niche blogs, social media sites and so many others.
  • You’ll find out how to write engaging articles that keep your readers hanging on your every word. You’ll even discover some little-known tricks to make sure your readers always read your entire article!
  • Plus, you’ll discover how to write a persuasive resource box that gets people rushing to click through to your website.

And much, much more. By the time you’ve finished this course, you’ll dang-near have a PhD in article marketing – and the bank account to prove it!

Now, over the coming lessons, you’re going to get an in-depth look at the entire article marketing process, plus you’ll discover several little-known article marketing tricks. But first, let’s start with a good overview of the process so that you know how it works…

Step 1: Choose your purpose.

Before you even think of writing an article, you need to figure out why you’re writing the article. For example, do you want readers to take a specific action when they finish reading the article? Do you want to use the article to build your brand? Do you want to use it to pull in traffic from the search engines?

Step 2: Create articles.

Once you decide on your purpose, then you need to create an article that serves this purpose. For example, if your goal is to pull in traffic from the search engines, then you need to choose keywords and write articles around the keywords.

Step 3: Write the resource box.

Once you’ve completed the actual article, your next step is to write a resource box (AKA “author’s bio” or similar names). Don’t let the name fool you – it’s not really about you (the author). Instead, you should use this space as a mini-ad to get people to take a specific action, such as click on your link.

Step 4: Distribute the articles.

Once your article is complete, your next step is to distribute the article as widely as possible This may include submitting it to article directories (like ezinearticles.com), posting it on your blog, asking other people to post it on their blogs, sharing it on niche forums, distributing it on social media sites (like squidoo.com and facebook.com) and so much more.

Overall, it’s a pretty simple process. But the real article marketing techniques is in the details. And its article marketing techniques you’ll discover in this course, starting with the next lesson…

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Choosing an Auto-responder

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Last time you learned about self-hosted mailing list manager solutions. This time let’s look at some of the pros and cons of a third-party solution. Here they are:

  • Someone else controls your list. If your auto-responder goes down, no one will be able to join your list or leave it, nor will you be able to send an email to your list. That’s why it’s important to choose a reputable company with limited downtime and dedicated tech staff who can handle these issues.
  • No special knowledge needed. On the plus side, if something does go wrong, a professional will fix it (not you). And that means you don’t need to have any technical knowledge to run a mailing list when you use a third-party service.
  • The company works on deliverability issues. If you choose a reputable service that works closely with email providers and ISPs, then more of your emails will get to their intended recipients. The reputable company will also handle all spam complaints on your behalf. And it’s for this reason that many people choose to use third-party solutions.

No matter what type of solution you choose, here are some features you need to look for:

  • Auto-responder. Be sure to choose a mailing list manager that offers an auto-responder. In particular, make sure that you can upload multiple messages into your auto-responder (preferably unlimited).
  • Large database. You don’t want your solution to limit how many people you can add to your list. Most third-party responders offer a large number (almost “unlimited”) number of subscribers, though the prices increase as your subscriber numbers increase. If you choose a script, be sure the script has been tested with large numbers so that you don’t end up with a corrupt database.
  • Allows personalisation. This means you can collect first names and then include names in your emails (e.g., “dear [first name]”).

Preferably, you should also look for:

  • Tracking features (such as a service that tracks open rate, bounces, etc).
  • The ability to segment your list and email just one portion at a time.
  • Templates (such as email templates, subscription form templates, etc).
  • Unlimited autoresponders, campaigns and emails. That way you can set up multiple mailing lists.

If you’re interested in a third-party solution, then here re additional features you need to look for:

  • The company offers good support. Look for a website that has tutorials as well as live support (preferably phone support, but email is ok if inquiries are handled promptly).
  • The company is reputable and established. Don’t trust your mailing list with a company that just popped up on the scene yesterday, unless you know the owner. It’s better to go with an established company with a good history.
  • The company has a high deliverability rate. Make sure the company does indeed work to ensure high deliverability. (TIP: Free mailing list providers don’t do this.)
  • Find out what happens if you get a spam complaint. No question, at some point you will get spam complaints, as some people find it easier to hit the “spam” button rather than unsubscribe from the list. Find out the company’s policy and the threshold for these complaints.

Suggested Solutions

Since a third-party service is the easiest way to get your list up and running, that’s what I recommend you choose (especially if you don’t have experience in this area). Here are some of the best third-party solutions that have great features (including high deliverability) and good support staff:

  • Aweber.com
  • GetResponse.com

Pick your service and get acquainted with how it works, because next time you’ll find out the different ways of collecting email addresses!

Mailing List Manager

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Before you can start building a list, you need to have the tools to enable you to do so. This means you need to get an auto-responder and mailing list manager. Fortunately, the vast majority of mailing list manager work as auto-responders too. Nonetheless, let me define these two terms:

Mailing list manager:

A mailing list manager is a script or service that allows you to put a form on your site so that visitors can join your mailing list. Some scripts or services only allow you to collect an email address and perhaps the first name, while others allow you to define your own fields and collect additional information (such as postal addresses)

Once your subscribers are in the database, the mailing list manager allows you to send live broadcasts (mailings) to all or part of your list. The manager may track statistics, such as open rates. It also handles un-subscriptions, so all a person needs to do is click on a link to leave your list.

Auto-responder:

This is a special feature that’s included along with most mailing list managers. When someone joins a list, your auto-responder immediately sends them the email message of your choice. Most auto-responders allow you to set up a series of emails that get sent out at your chosen intervals. (Later on, you’ll discover the best intervals to get the best response.)

Now, there are two main mailing list auto-responder solutions. One is a self-hosted solution, which is where you install a mailing list manager script on your website. The second is a third-party solution, where a company provides this service for you.

In this lesson, we’ll talk about the pros and cons of the self-hosted solution. Next time you’ll learn more about the third-party solution.

Self-Hosted Solutions

The self-hosted solution means you need to install a script on your own server is your mailing list manager. Some people simply install a script with their regular web host (indeed, there may even be one included in your control panel), while others maintain separate servers just for sending emails.

Let’s talk about the simplest of these options, where you need to install a mailing list manager-script. Here are some of the pros and cons:

  • You need to have some technical knowledge (or hire someone who does). At the very least you’ll need to know how to install a script on your website. You may also need some knowledge of databases so that you can back up and maintain your database of subscribers.
  • You need to know how to get your email address “white-listed” with ISPs. In order to achieve high rates of deliverability, you need to work closely with major ISPs and email address providers to whitelist your emails so that they get to their intended recipients.
  • You’ll need to deal with spam complaints. If several people on your list report your email as spam (and it does happen), you need to deal with these complaints yourself. These complaints may end up in getting your address blacklisted.
  • You’re fully responsible for keeping all your data safe. While you should always make backups of data even when using a third-party service, you need to maintain the primary database as well as a backup.
  • You have more flexibility. Many third-party services have rules about what you can send and how often you can mail your list. Indeed, most services have price increases as your list grows. When you manage your own mailing list manager, you don’t have to worry about price increases plus you have more flexibility. And for this reason alone, many choose the self-hosted solution.

Next time you’ll find out more about third-party solutions, plus I’ll give you links of reputable providers.

 Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

Clive Harman, author of Shattered Dreams: The Story of My Life. Tragedy, love, comradeship and shattered dreams.  These are some of the elements that, have made up the adventures and challenges of author Clive Harman’s life.

For Kindle: from Amazon

Responsive List How to Build one

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Last time you learned about the three main types of lists you can build. From here on out you’re going to learn the step-by-step process of building your own responsive list.

You’ve already received an overview of how to do this (back in Lesson #1). Basically, it’s as easy as choosing an incentive, writing a mini sales letter to encourage people to join your list, and setting up an auto-responder series so that you can build relationships with your list. Later on, you’ll discover all sorts of neat tips and techniques to help you boost the responsiveness of your responsive list.

But first, let’s talk about what kind of traffic you’re sending to this responsive list.

You see, many times new marketers quickly build up a big list and they start expecting the $1 per subscriber per month income. These marketers are shocked to discover they don’t earn anywhere near $1 per subscriber per month. Some earn zero – yes, zero – from their responsive list. Then they decide list building doesn’t work.

Nothing could be further from the truth. But responsive lists are only profitable if you do these two things:

  1. Pitch targeted offers. (We’ll talk about how to do this later on in this course.)
  2. Send targeted traffic to your offer.

You see, this course is all about building a profitable responsive list. However, one of the keys to building a profitable responsive list is by making sure the offers and traffic are both targeted.

Let me give you an example…

Many times I’ve seen people set up general sites like “joke of the day” sites. They then build a responsive list by offering visitors the chance to get a daily joke by email. It’s a great way to build a responsive list, but the problem is that this list isn’t very targeted.

Sure, everyone who joins this list likes a good joke. That means the marketer could sell things like joke books, humour videos and similar products. However, many marketers don’t do well selling to such a diverse group, so they start trying to sell other “mass market” products like ringtones, dating opportunities and a plethora of other products to their humour-loving list. And then the marketers bomb out because they started pitching untargeted offers to their responsive list.

In other cases, some people build a list by offering a contest. Problem is, they offer something like a cash prize. Thus people who sign up to the responsive list aren’t necessarily interested in the niche – instead, they’re just interested in winning money. So when the contest is over, the marketer is disappointed to find a totally unresponsive list.

TIP: If you want to build a list with a contest, offer niche-related products as prises. For example, offer a dog training book as a prise if you want to build a responsive list of dog owners.

Bottom line: start with a tightly focused target market with a definite problem. For example, dog owners need to know how to housetrain their dogs. Overweight people need to know how to lose weight (fast). People who restore old cars need to know how to swap out engines. Beginning gardeners need to know how to keep their gardens free of weeds.

Once you’ve selected your target market, focus on solving their specific problems by offering free niche information in your newsletter (which helps you build a relationship with these folks) as well offering paid solutions (via your affiliate link).

Now that you have the basics down and you understand the concept of building a targeted list, you’ll learn about the tools you need.

Next lesson Mailing List Manger

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

THE HITMAN They came for him. They missed him but killed his wife. He decided not to wait for them to come for him. To do what Special forces had taught him. Sometimes times the best form of defence is to attack. This was one of those cases. Yes, he would go after them.

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Which of These Email Lists Should You Be Building?

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Everyone says to build an email list because that’s where the money’s at. They’re right. But hardly anyone ever tells you what kind of email list to build. Problem is, there are several kinds of email lists you should be building!

Let’s go over the top three:

Prospect List

This is the email list mentioned in last time’s post. Just as the name implies, this is a list full of prospects. Usually, you build this email list by offering something valuable (for free) to your prospects, such as a free e-book, a free video or even an e-course.

The goal of this email list is to build a relationship with your prospects so that you can increase your sales. That’s because people buy from those they know, like and trust. Offering high-quality free information and solutions to your email list not only helps build this trust, but it also gives your list a free sample of the type of solutions you offer. So if you’re also selling information, (like books or e-books) it gets your prospects thinking, “Wow… if this is what his free information is like, I can only imagine what the paid solutions are like!”

And that’s not all.

Whether you’re selling information products (like e-books) or physical products (like backyard grills), offering useful solutions triggers your prospect’s sense of reciprocity. That is, they almost feel obligated to purchase something for you just because you’ve given them something useful.

Let me explain…

Think back to the last time a friend took you out for lunch. What did you do in return? I bet within a few weeks you returned the favour by taking this person out for lunch.

That’s reciprocity. When someone does something for us or gives something valuable to us, we feel obligated to return the favour. Indeed, we feel psychologically uncomfortable until we’ve repaid the favour.

Your prospects are no different. If you offer something very valuable for free, some of them will feel obligated to return the favour. That’s why embedding links for products and services inside of your free reports, e-books, videos, and even the newsletter itself is such an effective way to make sales.

You can build a prospect list no matter what you’re selling. It doesn’t matter if you’re selling your own product or selling to a niche market as an affiliate. It doesn’t matter if you’re selling $1 reports or $1 million jets. No matter what, a prospect email list is a powerful tool, which is the reason this course focuses on building a prospect email list and profiting from it (especially via affiliate sales).

Customer Email List

If you sell your own product, then you should also be building a customer email list. Once someone buys a product from you, they get added to this customer’s email list. (Where applicable, you can also remove them from the prospect email list.) This is one of your most valuable lists because proven buyers are more likely to buy from you again. So while you might get 2% to 10% or more of your prospect list buying from you, you could get 20% or more of your customer email list responding to your offers.

JV Partner email List

Finally, the last type of list that you should consider building is your partner list. This isn’t a list of prospects. Rather, it’s a list of marketing partners (such as joint venture partners or affiliates). You should contact people on this list from time to time to build your relationship with these partners and keep them informed about any marketing or partnership opportunities.

As you can see, all three of these lists are important. Depending on your business model, however, you may not have a need for all three lists. That’s why we’ll focus on the prospect list since this is one list you can profit from no matter what you’re selling.

Stay tuned, because next time you’ll find out how to start building your own high-response, big-profit prospect email list!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

Clive Harman, author of Shattered Dreams: The Story of My Life. Tragedy, love, comradeship and shattered dreams.  These are some of the elements that, have made up the adventures and challenges of author Clive Harman’s life.

For Kindle: from Amazon

Introduction to Building your List lessons

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Building your list is one of the best ways to increase your income online. If you drive traffic to your site and you’re not building a mailing list, then as many as 99% of your visitors are completely wasted. They won’t buy your product… and they’ll forget to come back to your site. They’re gone forever unless they happen to run into another one of your ads.

Now compare that to building a list. Depending on the quality of your traffic and the incentive you’re offering, you could get anywhere from 20% to 50% or even more of your web traffic to join your list. Doing so gives you the opportunity to follow up with them repeatedly, build a relationship and close the sale.

The profits you make from your list will vary. It mainly depends on your niche, how targeted your subscribers are, and what types of offers you send them. However, a good rule of thumb is that you’ll make about £1 per subscriber per month. Go ahead and do the math – you don’t need a very big list in order to make a very comfortable living!

So how do you build a list? Like this:

  • Step 1: Select your autoresponder/mailing list manager. You can choose a self-hosted solution, such as an auto-responder script that you install on your own website. Or you can choose a third-party solution, where a reputable company hosts your list and sends out your mailings.
  • Step 2: Choose an incentive. Your visitors need a reason to join your list. That’s why you need to choose an attractive incentive (a freebie or “bribe”) to get your target market to eagerly join your list.
  • Step 3: Set up a website. Your next step is to create a compelling squeeze page or other landing pages that convince your visitors to join your list. You do this by sharing the benefits of joining your list, which includes not only getting access to the freebie, but also the benefits of your newsletter.
  • Step 4: Create an auto-responder series. Next, you need to create an auto-responder email series with a minimum of 7-12 emails, spaced just a few days up to a week apart. This series helps you build a relationship with your prospects on autopilot. And it also gives you a chance to make money since you can pitch targeted offers to your list in these initial emails.
  • Step 5: Drive traffic! Once your system is set up, you can start driving targeted traffic to your squeeze page or any other page on your site that focuses on funnelling people to your list.

And you see, over the next several weeks and months you’re going to learn everything you need to know about using short articles to drive massive traffic to your sites, build your list and sell more products. Here’s a sneak peek at what’s coming up:

  • You’ll discover the five main purposes of an article – and how to construct articles that serve these purposes.
  • You’ll find out how to optimise your articles for the search engines to pull in traffic from Google, Yahoo!, Bing and other search engines.
  • You’ll discover the places to submit your articles to, including article directories, popular niche blogs, social media sites and so many others.
  • You’ll find out how to write engaging articles that keep your readers hanging on your every word. You’ll even discover some little-known tricks to make sure your readers always read your entire article!
  • Plus you’ll discover how to write a persuasive resource box that gets people rushing to click through to your website.

For the purposes of this course, we’re going to focus on the first four steps. Basically, over the coming weeks and months you’re going to discover the secrets of building a profitable list, building a relationship with your subscribers, and sending content to them that makes them crack open their wallets and  you’re going to get an in-depth look at the entire content marketing process, plus you’ll discover several little-known article marketing tricks. But first, let’s start with a good overview of the process so that you know how it works…

Recognising Procrastination for What It Really Is

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Now that you know about the most common fears, it’s time you learned how to recognise them.  That’s because you probably won’t be gripped with actual fearful emotion. It’s not like when someone sneaks up on you or when you think someone is following you. In other words, your heart won’t pound, your mouth won’t go dry and your palms won’t get sweaty.

TIP: I say these things “probably” won’t happen. That’s because some people do develop anxiety, which is fear. The person who feels anxious may develop the above “symptoms” of fear. We’ll talk about that in a later lesson. For now, we’ll look at those more subtle manifestations of fear.

Instead, fear tends to manifest as inaction or taking the wrong action. Simply put, you can recognise symptoms of fears as those things you do that prevent you from moving forward. And while we’ll talk about several of these symptoms in the coming lessons, we’ll start with one of the most common: Procrastination.

You already know what procrastination is: Specifically, it’s when you avoid doing a task that you know you should be doing.  In the case of goal achievement, it means avoiding working on your “to-do” list or doing anything else that will propel you towards your goals.

Sometimes it’s obvious when you’re procrastinating.  You start the day with good intentions, but by the end of the day, you realise you haven’t done anything productive.  You may have become distracted (which is easy to do when you’re procrastinating), or you may have simply convinced yourself that something else was more important.

For example, an aspiring novelist may decide to write one chapter. The morning starts with this writer going through all the motions and preparations – starting up the computer, pouring herself some coffee, opening her favourite word processor, etc.

But then she looks around the room and realizes she would be able to write better if she tidied up a bit.  Fair enough.  She cleans, vacuums, organizes and dusts. Then as long as she has the cleaning supplies out, she decides to clean the adjoining room.  If things aren’t particularly messy, she may do “deep cleaning” things she hardly ever does, like cleaning the bathroom tiles with a toothbrush.  That’s the kind of thing that can kill several hours.

I use this cleaning scenario as an example… but procrastination can take many forms.  Some people may simply re-prioritise their lists repeatedly, which means the one thing they want to do (or the thing they should be doing) never gets done.  The person may be super-productive in other areas of her life, but she can’t seem to make headway on that one important task.

Still, other people simply rationalise that they’ll do something “tomorrow.” For example, the writer who knows it may take her six months to write a book says to herself, “taking one day off won’t make a difference in the grand scheme of things.” Maybe not.  But one day becomes two… which becomes several… and the days easily turn into weeks or months.

That’s procrastination.  And if you can recognize it for what it is (a symptom of fear), you can overcome it.  You’ll learn exactly how to do this in upcoming lessons. For next time, however, you’ll learn how to recognise another symptom of fear that’s closely related to procrastination…

How the Fear of Failure Holds You Back

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Last time you discovered that many of the most common fears are rooted in either the fear of success or fear of failure.  You also discovered that a fear of success is linked to a fear of change, fear of the unknown and even the negative programming you’ve grown up hearing.  Now let’s look at another common fear…Fear of Failure.

Most people can understand the fear of failure. When something is important to you – like a long-held dream or another goal – you simply do not want to see the dream go up in smoke. Failing is never fun… but it’s especially painful when you fail at something that’s very important to you.

Indeed, sometimes people who are not getting the results they want start rationalizing this failure or they’ll trivialize the importance of the goal. They’ll say things like, “Oh, it was just something I wanted to try out – it wasn’t very important to me anyway. No big deal.”  It might crush them if they faced the truth and admitted the dream was important, so instead they just go into denial.

More commonly, however, people simply stop working on their goals. They might drop it entirely, or they might change gears (in a way that makes it seem as if they’re starting from scratch, back to square one). They may start pursuing a different goal.

Whatever they choose, the end result is the same: They’re no longer moving towards their original goal. They’ve abandoned it.  And this is often what happens when a person has a fear of failure

Problem is, many people who have this fear of failure seem to think they only get one shot at success. And if they don’t succeed that one time, it’s over. They don’t get another shot. All their dreams and goals are crushed immediately.

For example, the writer may think they have one shot to write the next “great American novel.”  An aspiring entrepreneur may believe he has one shot at creating a successful business.  An aspiring online marketer may feel like her first site needs to be a huge money-maker, or else she’s a failure.

That’s why many people never even take a shot at their goals at all. It’s more fun to daydream about success than it is to put in the hard work of making it happen. And it’s certainly more fun to daydream than it is to be slapped with the cold reality of not making your dreams come true.

However, please note that this belief simply isn’t true.  Success isn’t a one-shot deal. Just look at inventors like Thomas Edison, who found about 10,000 different ways to NOT make a light bulb.  Or peek at Abraham Lincoln’s biography, where you’ll see that he certainly didn’t shoot right up the ladder of success.

These are two examples. There are countless others, all around the world.  Point is, if these people had decided they only get one shot at success, we wouldn’t know who they are today.  But they tried until they succeeded, viewing every setback as a lesson rather than a failure.

If you do the same thing, you can’t help but succeed.

That’s it for this time. Next time you’ll discover how to recognize fear – and it can certainly sneak up on you in unexpected ways