Creating Content Around Your Keywords

writing articles

Last time you learned how to find and choose long-tail keywords, which are words that tend to have fewer searches, but also less competition so that you can rank well for them in the search engines. This is particularly important when you’re not doing any other optimising other than optimising one article.

Now this time you’re going to learn how to create content around these keywords. Read on…

At first glance, it seems like you should include your keywords as often as possible in your content in order to rank well. However, it turns out the search engines see that tactic as keyword-stuffing, which they consider spam. If your content is viewed as keyword spam, it won’t rank well. In some cases, it may not turn up in the search engines at all.

Instead, what you need to do is include the keyword enough times that the search engines know your content is about that keyword while avoiding getting tagged as a spammer. Right now, most experts suggest that sweet spot is to create a keyword density rate of 1% to 3%. That means that your keyword should show up in your content one to three times for every 100 words of content.

Let me give you an example. If you’re creating the typical 500-word article, and you decide to be cautious and use a 1% keyword density rate, then your keyword will appear once for every 100 words of content. That means your keyword will show up a total of five times.

Pretty easy, right?

But the trick is to make the content readable and enjoyable for the prospect. See, some people get so caught up in creating SEO’ed content for the search engines that they forget the whole point is to draw in a prospect from the search engines. And if the content doesn’t read well, then the prospect is gone with one click of the back button.

So let me give you some examples of how to smoothly incorporate your keywords into your content…

Let’s say your keyword is “classic car restoration.” The first thing you want to do is include your keyword in your title, so your title might be something like:

  • Classic Car Restoration Tips
  • Classic Car Restoration Secrets
  • The Truth About Classic Car Restoration

Next, let’s suppose you create an article that includes an introduction, three tips, and a conclusion. If you put each of these items in their own paragraph, you’ll have five paragraphs with an average of 100 words each. That means your keyword should appear at least once in each paragraph. Here’s what your article may look like:

————————

Classic Car Restoration Secrets

So you want to know the secrets of classic car restoration! If so, you’ve come to the right place. In just a moment you’ll discover [insert a summary of what the article is about]…

Classic Car Restoration Tip #1: [explain first tip]

Classic Car Restoration Tip #1: [explain second tip]

Classic Car Restoration Tip #1: [explain the third tip]

And there you have it: The three classic car restoration tips that separate the amateurs from the professionals. [Wrap up article with conclusion]

———————— As you can see, it’s pretty easy to create SEO’ed content. Just take a few minutes to plan your article before you write it, and the end result should be fairly smooth.

That’s it for this time.

Next time you’ll learn a trick to make the search engines rank your content, even higher than you’d hoped!

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