Creating Content Around Your Keywords

writing articles

Last time you learned how to find and choose long-tail keywords, which are words that tend to have fewer searches, but also less competition so that you can rank well for them in the search engines. This is particularly important when you’re not doing any other optimising other than optimising one article.

Now this time you’re going to learn how to create content around these keywords. Read on…

At first glance, it seems like you should include your keywords as often as possible in your content in order to rank well. However, it turns out the search engines see that tactic as keyword-stuffing, which they consider spam. If your content is viewed as keyword spam, it won’t rank well. In some cases, it may not turn up in the search engines at all.

Instead, what you need to do is include the keyword enough times that the search engines know your content is about that keyword while avoiding getting tagged as a spammer. Right now, most experts suggest that sweet spot is to create a keyword density rate of 1% to 3%. That means that your keyword should show up in your content one to three times for every 100 words of content.

Let me give you an example. If you’re creating the typical 500-word article, and you decide to be cautious and use a 1% keyword density rate, then your keyword will appear once for every 100 words of content. That means your keyword will show up a total of five times.

Pretty easy, right?

But the trick is to make the content readable and enjoyable for the prospect. See, some people get so caught up in creating SEO’ed content for the search engines that they forget the whole point is to draw in a prospect from the search engines. And if the content doesn’t read well, then the prospect is gone with one click of the back button.

So let me give you some examples of how to smoothly incorporate your keywords into your content…

Let’s say your keyword is “classic car restoration.” The first thing you want to do is include your keyword in your title, so your title might be something like:

  • Classic Car Restoration Tips
  • Classic Car Restoration Secrets
  • The Truth About Classic Car Restoration

Next, let’s suppose you create an article that includes an introduction, three tips, and a conclusion. If you put each of these items in their own paragraph, you’ll have five paragraphs with an average of 100 words each. That means your keyword should appear at least once in each paragraph. Here’s what your article may look like:

————————

Classic Car Restoration Secrets

So you want to know the secrets of classic car restoration! If so, you’ve come to the right place. In just a moment you’ll discover [insert a summary of what the article is about]…

Classic Car Restoration Tip #1: [explain first tip]

Classic Car Restoration Tip #1: [explain second tip]

Classic Car Restoration Tip #1: [explain the third tip]

And there you have it: The three classic car restoration tips that separate the amateurs from the professionals. [Wrap up article with conclusion]

———————— As you can see, it’s pretty easy to create SEO’ed content. Just take a few minutes to plan your article before you write it, and the end result should be fairly smooth.

That’s it for this time.

Next time you’ll learn a trick to make the search engines rank your content, even higher than you’d hoped!

Content how to optimising it

writing articles

Optimising

Last time you learned about the fourth main article’s purpose, which is to build backlinks for your web pages. In this lesson and the next two you’re going to learn how to create and optimising content. This tactic takes care of the fifth major purpose, which is to use your articles to draw in traffic from the search engines.

Optimising your content for the search engines requires you to follow these two steps:

  1. Choose your keywords.
  2. Write content around those keywords.

Let’s look at these steps separately and in detail…

Choose Your Keywords

First things first: What do I mean by “keywords”?

These are the words and phrases that you want your content to rank well for in the search engines. For example, “dog training” is a keyword. “How to grow tomatoes” is another keyword.

Now, you can’t just pluck keywords out of thin air. That’s because:

Reason 1: You want to choose words that your target market is actually searching for in the search engines. You see, you could optimise your content for something like “blue ants dance fast,” but what’s the point? If no one is searching for that keywords, then being at the top of the search engines for it provides you no benefits.

Reason 2: You want to choose words with very little competition. The words that your market is searching for the most in Google (and elsewhere) tend to be quite competitive. In other words, your competitors are also trying to rank well for those keywords.

The solution? You need to seek out long-tail keywords. These are keywords that are typically longer, such as four or five word phrases. Because these are longer phrases, they don’t tend to be searched as often by your prospects. However, they’re also less competitive, meaning you have a better chance of ranking well for them in the search engines.

Examples

Let me give you an example. While “dog training” is an extremely competitive keyword, a phrase like “dog agility training Maryland” has less competition.

Now, maybe you’re wondering why you’d want to rank well for a keyword that has a small number of daily searches. Here’s why: Because when you rank well for several smaller keywords, collectively you’ll get the same amount of traffic as you’d get for one large keyword. And since the long-tail keywords aren’t competitive, ranking well is easy.

But that’s not all…

The bonus benefit of ranking well for a long-tail keyword is that these words tend to be much targeted. For example, if you actually managed to get ranked well for dog training, you wouldn’t have any idea if the prospect wanted information or product related to obedience training, house-training, agility training, deaf dog training, trick training, field dog training… and so on. But when you rank for a specific keyword like “dog agility training Maryland,” there’s no question what the searcher wants!

So, how do you find these long-tail keywords?

Simple: By using a tool like WordTracker.com, MarketSamurai.com, the Google keyword tool or any other keyword tool. Simply input your main keywords into the tool (like “dog training”), and the tool will output dozens, hundreds or even thousands of related keywords!

Most tools show you how many searches a keyword gets on a daily, weekly or monthly basis. Generally, you’re looking for words that aren’t the most-searched words in your niche, as those ones generally have a lot of competition.

Some keyword tools (like WordTracker) take it a step further by analysing the search engine competition for you. If not, just plug in the outputted keywords into search engines like Google. Use quotes around your keywords to find out how many sites rank for that keyword. Then you can choose keywords that relatively have a decent number of daily searches, but very little serious competition.

That’s it for this post. In the next post you’ll find out how to create content around these keywords!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

THE HITMAN They came for him. They missed him but killed his wife. He decided not to wait for them to come for him. To do what Special forces had taught him. Sometimes times the best form of defence is to attack. This was one of those cases. Yes, he would go after them.

Kindle from Amazon

Building Backlinks

writing articles

Last time you learned about using articles to pre-sell prospects, which allows you to send your traffic directly to a sales page. This time we’re going to discuss the fourth major purpose: Building backlinks. Read on…

Building Backlinks

If you’re trying to get your own website to rank high in the search engines for your chosen keywords, you need to optimise the content on your site to pull in that search engine traffic. That’s referred to as on-page optimisation, which you’ll learn how to do starting in the next lesson. However, the other part of increasing your rankings is off-page optimisation, which refers to how many backlinks there are pointing to your sites.

You see, Google and some of the other search engine engineers quickly realised that they couldn’t simply analyse a web page’s content to determine where the page should appear in the search engines. That’s because webmasters started gaming the system. They stuffed their pages with keywords. Sometimes they even used keywords that didn’t have much to do with the topic or content on the actual site. And sometimes even though the keywords were relevant, the content itself was low quality.

Search engine companies lose business when they repeatedly return low-quality results to people who are using their services. That’s why these companies soon started using outside factors – namely, links – to help rank sites.

For example, Google has a factor, it calls Page Rank (PR), which is basically a measure of how many other sites link to it, called backlinks. You can think of these links as “votes” for a site. So the more votes a site has, the better chance the site has of being able to rank well for a chosen set of keywords.

However, not all backlinks or “votes” are created equal.

Factors that are most valuable when getting backlinks:

  • One-way incoming backlinks rather than reciprocal links.
  • Backlinks from well-established authority sites, such as those with high page rank.
  • Get backlinks from pages that don’t have a lot of other outgoing links.
  • The backlinks from relevant sites (e.g., those that are related to your niche).
  • Include your keywords in your anchor text. That is, the clickable part of the link that points back to your site should be made up of the keywords you’re trying to rank for. So if you’re trying to rank your web page for “dog training secrets,” then get backlinks that use those three words as the anchor text.

While there are plenty of ways to get backlinks, one way to do it is by posting your content on relevant, high PR sites in your niche. Just submitting your content to article directories helps you get backlinks. However, if bloggers and others in your niche pick up your article and re-publish it, then you’ll have links coming from relevant niche sites. Indeed, you may be able to get dozens or more quality links using this strategy!

Throughout this course, you’ll discover dozens of other places where you can submit your articles and get dozens if not hundreds of articles in return.

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

Clive Harman, author of Shattered Dreams: The Story of My Life. Tragedy, love, comradeship and shattered dreams.  These are some of the elements that, have made up the adventures and challenges of author Clive Harman’s life.

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Selling Products by Using Content Marketing

writing articles

Last time you learned about using articles to build your list. Now let’s talk about another popular purpose: Namely, selling products. Read on…

Before we jump into this discussion of selling products directly from your articles, let me say this: Consider your strategy carefully. Let me explain…

If you’re drawing in people from the search engines who are looking for product reviews about a specific product, then it makes good sense to offer your review, pre-sell the prospect of buying the product, and then send the prospect directly to a sales page.

However, let’s say you’re pulling in more general traffic. This traffic is interested in the niche, but not necessarily in a specific product. Maybe you’re not even sure if the prospects you’re pulling in are indeed buyers.

In that case, you should consider sending these people to your mailing list subscription page (AKA landing page or squeeze page) rather than to a product page. That’s because if they hadn’t planned on buying a product today, you’re wasting your traffic if you’re not capturing their emails and following up with these prospects. They may buy from you tomorrow… but they can’t do that if you don’t first get them on a mailing list.

Indeed, one way to use content marketing for selling products – other than as described above, when you target people looking for specific product reviews – is to put your articles in front of your mailing list. That way you don’t have to worry about capturing email addresses. Instead, you can focus on solving your prospect’s problems.

Now, content marketing works no matter what you’re selling. It doesn’t matter if you’re selling a digital product (like an e-book) or a physical product (like a treadmill). It doesn’t even matter if you’re the product creator or just an affiliate. Anyone can use articles to sell products.

Here are some of the most common tactics for selling products:

  • Offer a product comparison or review. The good thing about this type of article is that you’ll have buyers reading it, which means you generally get a decent conversion rate.
  • Write a mini ad for selling products. In other words, your article isn’t so much a “how-to” piece as it is a short sales letter used to pre-sell the product. This generally works best for people who are already on the verge of buying and/or for prospects with whom you’ve built a relationship (such as blog readers or email subscribers).
  • Solve part of a problem. And then pitch a product that solves the other part of the problem. For example, an article on house-training might cover the basics, such as how to pick out a kennel for the dog. Then you point people to a paid product where they can learn the rest of the procedure.

Another way to do it is to offer tips. For example, you can offer ten house-training tips and then point to the paid product to learn the process in-depth.

Still another way to do it is to offer an “outline” of the process. Here you list all the steps involved in house-training the puppy, but the reader needs to order the product to get the details.

Give info about how to solve an entire problem. This tactic works best if you’re selling products that are physical. For example, you can offer complete instructions for how to grill the perfect steak. However, your instructions may include recommendations for a particular kind of grill as well as a steak seasoning.

Later on, in this course you’ll learn more about writing different types of articles to pre-sell products. In the next post, you’ll learn about how to use articles to pull in traffic from the search engines!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon

Web visitors

writing articles

How to turn your web visitors into subscribers

Last time you learned about using articles to blanket your niche, which in turn helps you establish yourself as an expert. Now this time we’re going to discuss the second major way you can benefit from content marketing. Namely, by building your list. Read on to find out.

Building Your List with Content Marketing

There are two ways you can use an article to build your list:

  1. Include a call to action to subscribe to your list from within your article.
  2. Include a call to action to subscribe to your list at the end of your article (within the resource box).

If you’re posting your article on your own blog or any other property where you have a say in what types of links you can post, then you can create multiple calls to action. In other words, you can have a call to action in your article body as well as in the resource box at the end.

However, certain content sites (like some article directories) frown on you including a call to action in your article. In those cases, you’ll want to include a persuasive ad at the end of your article that encourages people to click through to your website. At a minimum, your visitors should arrive at a page with a subscription box. For best results, this page should include a mini sales letter that encourages people to join your newsletter.

Now, just a bit later in this course, you’ll learn how to write persuasive resource boxes, mini-ads, calls to action and everything else you need to get people clicking on your links. For the moment, however, let’s focus on what your web visitors will find once they click on your link.

You see, a lot of marketers send their web visitors to the same landing page… even those these visitors came from different articles. If you want to go beyond being an average marketer, then you need to start creating different landing pages for different articles.

Now, this doesn’t mean you need to create an entirely new landing page for every article. Instead, you should create a different landing page for every main topic. Let me explain…

Let’s suppose you have a site about travelling. All your articles on travelling to Central America your web visitors would go to one landing page, all your articles about travelling to South America would go to a different landing page, and all your articles about travelling to Eastern Europe web visitors would go to still another landing page… and so on. You get the idea.

Here’s why:

  1. By sending your web visitors to different, yet tightly focused landing pages, you can actually segment your mailing lists. This allows you to send more targeted content and offers, which will boost your overall conversion rate.
  2. The landing page itself will be more targeted. In the example above, you know exactly what part of the world your visitors are interested in travelling to, so your mini sales letter can talk about that location. What’s more, you can offer a freebie that’s also highly relevant to that location. End result: You turn more visitors into subscribers.

Now before we wrap this up, let me offer you a little trick…

If you want web visitors to join your mailing list, you need to give them a compelling reason to do so. And one way to do that is by offering them “Part 2” of the article they just read. If they liked Part 1, they’ll want to read part 2. And indeed, those who don’t like the feeling of “loose ends” will feel virtually compelled to join your list.

That’s it for this time. Next time you’ll learn about the third major purpose, so stay tuned!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons.

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon

What’s the Purpose of Your Article? Part 1

writing articles

As you discovered in the last lesson, your first article marketing step (before you even write one word) is to decide on the purpose of your article. Generally, your

Establish you as an expert (branding).

  1. Build your list.
  2. Sell products directly (either as a vendor or an affiliate).
  3. Building backlinks (for search engine optimisation purposes as well as direct click-through traffic).
  4. Drawing in traffic from the search engines.

You’ll notice that some of these purposes are complementary, meaning you can certainly have multiple goals. For example, you can create content that both sell a product as well as draws the traffic in, from the search engines. However, for best results, you need to decide upfront which of the above, is your PRIMARY purpose for your article marketing. Then you can decide which other goals you’d like to achieve as a secondary purpose.

Let’s start by talking about establishing yourself as an expert in article marketing. Over the next several lessons we’ll cover the other main ways you can use content marketing to benefit you and your business. Read on…

Establishing Yourself as an Expert in article marketing

Think about this for a moment…

Let’s say you’re learning all you can on a particular topic. It could be anything, from classic car restoration to dog training to crafting to a medical problem. So you head to Google and start searching for different phrases related to this topic. For example:

  • Reupholster classic car.
  • How to paint a classic car dashboard.
  • How to convert 6v to 12v electrical system.
  • How to restore a classic car.

And then you notice something. Seems like whatever phrase you’re typing into Google; you keep running into the same author. You find his articles on blogs. You find his articles on Facebook. Your search turns up articles on well-known authority sites. You even find his articles in article directories.

The thing is, these articles are good. They’re packed full of solid information and good tips. The more you read, the more you trust the author. Pretty soon, you’re specifically searching for this author so that you can read everything he’s written. And now you are viewing the author as an expert in article marketing.

Perhaps you really have had this type of experience. I certainly have. And so have countless others. When you see a name popping up repeatedly in a niche, you start viewing that person as an expert.

Your prospects are the same way. If they see your name enough times, they’ll start trusting you. This is particularly true if you’re creating quality articles and posting them in reputable places, like on authority sites and blogs belonging to other experts.

The point is, if you want to quickly and easily establish yourself as an expert in the niche, you need to start blanketing the niche with high-quality content. While you can certainly use this content for other purposes – such as building your list, selling products or getting traffic from the search engines – you want to be sure that the quality remains high.

Let’s take the SEO (search engine optimised) in article marketing as an example. Sometimes people get so focused on optimising the content that the article starts getting a little clunky. It’s hard to read. And so while it may certainly draw in traffic from the search engine, it won’t impress this traffic unless the article solves a problem, educates or entertains the reader.

Later on, in this course, you’ll discover how, exactly, to write articles that establish you as an expert in article marketing.

For the next post, however, you’ll learn how to use article marketing to build your list.

Take care

Clive

Author of Fiction, Non-Fiction Books

Article Marketing

photo of clive harman

You see, over the next several article marketing lessons you’re going to learn everything you need to know about using short articles to drive massive traffic to your sites, build your list and sell more products.

Here’s a sneak peek at what’s coming up:

  • You’ll discover the five main purposes of article marketing – and how to construct articles that serve these purposes.
  • You’ll find out how to optimise your articles for the search engines to pull in traffic from Google, Yahoo!, Bing and other search engines.
  • You’ll discover the places to submit your articles to, including article directories, popular niche blogs, social media sites and so many others.
  • You’ll find out how to write engaging articles that keep your readers hanging on your every word. You’ll even discover some little-known tricks to make sure your readers always read your entire article!
  • Plus, you’ll discover how to write a persuasive resource box that gets people rushing to click through to your website.

And much, much more. By the time you’ve finished this course, you’ll dang-near have a PhD in article marketing – and the bank account to prove it!

Now, over the coming lessons, you’re going to get an in-depth look at the entire article marketing process, plus you’ll discover several little-known article marketing tricks. But first, let’s start with a good overview of the process so that you know how it works…

Step 1: Choose your purpose.

Before you even think of writing an article, you need to figure out why you’re writing the article. For example, do you want readers to take a specific action when they finish reading the article? Do you want to use the article to build your brand? Do you want to use it to pull in traffic from the search engines?

Step 2: Create articles.

Once you decide on your purpose, then you need to create an article that serves this purpose. For example, if your goal is to pull in traffic from the search engines, then you need to choose keywords and write articles around the keywords.

Step 3: Write the resource box.

Once you’ve completed the actual article, your next step is to write a resource box (AKA “author’s bio” or similar names). Don’t let the name fool you – it’s not really about you (the author). Instead, you should use this space as a mini-ad to get people to take a specific action, such as click on your link.

Step 4: Distribute the articles.

Once your article is complete, your next step is to distribute the article as widely as possible This may include submitting it to article directories (like ezinearticles.com), posting it on your blog, asking other people to post it on their blogs, sharing it on niche forums, distributing it on social media sites (like squidoo.com and facebook.com) and so much more.

Overall, it’s a pretty simple process. But the real article marketing techniques is in the details. And its article marketing techniques you’ll discover in this course, starting with the next lesson…

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?