Creating Content Around Your Keywords

writing articles

Last time you learned how to find and choose long-tail keywords, which are words that tend to have fewer searches, but also less competition so that you can rank well for them in the search engines. This is particularly important when you’re not doing any other optimising other than optimising one article.

Now this time you’re going to learn how to create content around these keywords. Read on…

At first glance, it seems like you should include your keywords as often as possible in your content in order to rank well. However, it turns out the search engines see that tactic as keyword-stuffing, which they consider spam. If your content is viewed as keyword spam, it won’t rank well. In some cases, it may not turn up in the search engines at all.

Instead, what you need to do is include the keyword enough times that the search engines know your content is about that keyword while avoiding getting tagged as a spammer. Right now, most experts suggest that sweet spot is to create a keyword density rate of 1% to 3%. That means that your keyword should show up in your content one to three times for every 100 words of content.

Let me give you an example. If you’re creating the typical 500-word article, and you decide to be cautious and use a 1% keyword density rate, then your keyword will appear once for every 100 words of content. That means your keyword will show up a total of five times.

Pretty easy, right?

But the trick is to make the content readable and enjoyable for the prospect. See, some people get so caught up in creating SEO’ed content for the search engines that they forget the whole point is to draw in a prospect from the search engines. And if the content doesn’t read well, then the prospect is gone with one click of the back button.

So let me give you some examples of how to smoothly incorporate your keywords into your content…

Let’s say your keyword is “classic car restoration.” The first thing you want to do is include your keyword in your title, so your title might be something like:

  • Classic Car Restoration Tips
  • Classic Car Restoration Secrets
  • The Truth About Classic Car Restoration

Next, let’s suppose you create an article that includes an introduction, three tips, and a conclusion. If you put each of these items in their own paragraph, you’ll have five paragraphs with an average of 100 words each. That means your keyword should appear at least once in each paragraph. Here’s what your article may look like:

————————

Classic Car Restoration Secrets

So you want to know the secrets of classic car restoration! If so, you’ve come to the right place. In just a moment you’ll discover [insert a summary of what the article is about]…

Classic Car Restoration Tip #1: [explain first tip]

Classic Car Restoration Tip #1: [explain second tip]

Classic Car Restoration Tip #1: [explain the third tip]

And there you have it: The three classic car restoration tips that separate the amateurs from the professionals. [Wrap up article with conclusion]

———————— As you can see, it’s pretty easy to create SEO’ed content. Just take a few minutes to plan your article before you write it, and the end result should be fairly smooth.

That’s it for this time.

Next time you’ll learn a trick to make the search engines rank your content, even higher than you’d hoped!

The Truth About Buying a List

list building image

Sometimes when people start thinking about building their own list, they get impatient. They know it will take some time to write the squeeze page and set up an auto-responder series. And once that part is complete, they still need to drive traffic to their squeeze page to build their list.

Then these folks see what seems to be an easy solution: buy a list! And they wonder, “Why, build a list when I can just buy a list?”

Here’s why…

For starters, some of these offers (like the “buy a list of one million email address” offers) are totally bogus. If you actually purchase one of these lists and start sending email to them, you could lose your ISP, your email, your web host, your domain name, your payment processor and everything else associated with your business. That’s because some of these firms are scraping addresses from around the web and selling them, meaning you’ll be spamming if you use them.

One legitimate alternative, however, is to use a co-registration company. This is a company that asks visitors who’re signing up to one newsletter if they’d like to receive additional information on a related topic (hence the name co-registration). This is how the co-registration company generates targeted, opt-in leads, which the company then sells to marketers.

However, since most companies sell these leads to multiple marketers, these leads end up on various mailing lists. And that means these leads could get inundated with offers, which makes the leads less valuable to you. Plus, since these subscribers weren’t specifically asking for information from you – meaning they didn’t ask to join your specific newsletter – these leads aren’t as responsive as the ones you gather yourself.

Bottom line: Buying co-registration leads is more like a traffic generation strategy as opposed to a straight list-building strategy. If you do use this strategy to build your list, be sure to follow these tips…

  • Find out how the leads are collected. Some companies will actually collect leads specifically for your newsletter, but of course these are more expensive. Others collect highly targeted lists. Avoid the untargeted lists, and RUN from any spammers.
  • Ask how fresh the leads are. The more recently they were collected, the more responsive these leads will be.
  • Find out how many others will get the leads. Obviously, the fewer marketers who receive the leads, the more you’ll pay for the leads. If you pay less, then the leads will be less-responsive, because they could be inundated with offers.
  • Make sure you’re dealing with a reputable company. In other words, look for an established history and high praise for other reputable people. If you don’t see any of that, you might just be dealing with a company that scrapes email addresses (AKA spammers).
  • Find out if the lists are cleaned. That is, are bounced email addresses, duplicate addresses, and obviously fake email addresses pulled from the list before you buy it?
  • Keep these leads separate from your own leads. Since these people don’t know you, you need to warm these leads up by sending them relevant, targeted emails. It’s better if you keep these leads separate. Indeed, you may have a goal of getting these leads to join your regular mailing list (and discarding any leads on the list that don’t join your list after you’ve sent a few emails).

As you can tell, buying and using co-registration leads is really an advanced strategy for experienced marketers. If you don’t have any experience under your belt yet, file this strategy away and don’t use it until you thoroughly understand the process and how to research the company.

That’s it for this time.

Next time we’ll return to talking about building your own list, starting with the topic of choosing an incentive.

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon

The Silent Symptom of Fear.

productivity image

So far, we’ve talked about procrastination and its cousin, taking the wrong action. Both are common fears.  Here’s another: Perfectionism.

This is another one that’s incredibly difficult to spot. That’s because perfectionism is socially acceptable. Indeed, it’s often rewarded and even encouraged.  People are told to “do the best you can.”  This way of thinking can easily lead to perfectionism, which is just another manifestation of fear.

The other reason why perfectionism is so difficult to spot is that it makes you feel busy.  You’re working on an important task, something on your to-do list.  But endless tweaking and trying to get it just right means you’ll never finish it… and that’s fear.

You see, some people procrastinate by never even starting an important project.  Those who have their fears manifest as perfectionism are different.  They’ll get extremely close to finishing a project… but then the perfectionist kicks in and the task never gets complete.

For example:

  • An aspiring novelist may get an entire book complete, but he keeps endlessly tweaking each chapter to make it perfect.  He won’t share it with anyone else – he won’t try to sell it or pitch it to a publisher – until it’s “perfect.”  This perfect state never arrives, of course
  • Someone who wants to start a blog fiddles endlessly with the blog design, choosing the right domain name and so on. He spends so much time working on these various details that he ever even gets around to writing one blog post.

Sometimes people look for a “perfect” state where they know it probably doesn’t exist (and they can’t control it anyway if it did). Case in point, the person who’s looking for the perfect mate.  He or she will turn down date after date after date because the other person isn’t perfect.  If this person’s goal is to get married, this fear manifesting itself as looking for someone “perfect” just serves as a block to this happiness.

Many perfectionists are afraid of one of the two big fears: Success or failure. It’s quite common to be afraid of failure, hence the perfectionist’s relentless pursuit of perfection.  In the perfectionist’s mind, seeking out this perfection simply decreases the chance of failure.

Other times, perfectionism becomes a tidy excuse for them not moving forward.  Once the perfectionist can admit what he is really afraid of, he can overcome the fear and start moving forward quickly.

Now here’s the thing…Hands-on experience and learning on-the-fly are two of the best teachers. That is, you can sit around tweaking endlessly, but until you finish your project and really put it to the test, you have no idea if your tweaks are even improving the project. See, all those tweaks might be changing – but not necessarily improving – whatever it is you’re doing. Thus, trying to make something perfect may be a waste of time.

Look around at the world’s wealthiest companies and individuals, and you’ll soon see that they understand that real-world experimentation moves a project much more quickly than any amount of perfectionism.

Take software companies as an example, like Microsoft and their Windows products.  These software products are good, but they’re certainly not perfect when they’re released. That’s because Microsoft executives realize that if they try to uncover every possible bug or loophole or exploitation point in the software, the job will never end. Simply put, it’s an impossible task.

Instead, software companies like Microsoft roll out the product in stages by letting “beta testers” test the product in a variety of conditions.  After that, the product is sold to a larger audience whose experiences differ from other beta testers.  In all cases, these real-world tests are the quickest way to uncover flaws.

Point is, your project is the same way. If you want to know if you’re a success, get it out on the market. It’s the only way to know for sure.

That’s it for this time. Next time you’ll learn about feeling overwhelmed.

Expanded Idea

writing a story image

Here are the examples we talked about post 6: Part 2

Expanded Idea – The bus came, the people at the bus stop got on and the bus continued on its journey into Glasgow.

Expanded Idea – I took another sip of my coffee and picked up the envelope, but thought twice about it and put it back down again. Had another sip of coffee before my eyes went to the sky beyond the window, and except for a couple of small clouds it was a clear blue with the sun shining through the trees, there was no wind, not even a slight breeze.

Expanded Idea – The Collie chased after it, picked it up in his mouth and took it back to his master, dropping the ball at his master’s feet. The dog then ran off and hid behind the same tree until his master threw the ball again then the whole process started again. The dog was also being watched by a couple of schoolboys who had been walking by, on their way to school.

Expanded Idea – There were also people out on their bikes and a small group of teenage girls were out running.

It was just another normal day for them.

How to Collect Email addresses

list building image

We’ve touched on this broad idea of building a list. But that leads to a specific question. Namely: How, exactly, do you collect these email addresses so that you can start building your prospect mailing list?

Here are four popular ways…

Create a Squeeze Page or Landing Page

This is where you offer something valuable (such as a free e-book or e-course) in exchange for an email address. In this case, the entire web page is geared towards getting the person to join your list, meaning there aren’t extraneous links, ads or other information on the page.

For example, you might submit an article to an article directory which includes a link to read a related report. This related report is only available to those who join your mailing list.

If the only choice is to join the list to get access to something valuable or to leave the page, then this page is referred to as a squeeze page (because you’re “squeezing” visitors for their email addresses). For example, you might offer forum access, an e-book or even access to a sales letter only after someone gives you their email address.

Because creating a dedicated landing page with the sole purpose of collecting email addresses is such a powerful strategy, that’s what we’ll focus on for many of these lessons. However, you can and should incorporate some of these other email-collecting tactics, too. Read on…

Add Subscription Forms to Your Site/Blog

Every page of your website or blog should include a subscription form along with a call to action (where you tell people to join your list). In some cases, you might include a link to send people to your squeeze page. In other cases, you may just embed the subscription form directly on your site.

For example, your subscription form and call to action should appear in the sidebar of your blog (on every page). At the bottom of each article you may also include a link to your landing page with a call to action such as: “If you liked this article, you’ll love the full-length report which [insert benefits of report], click here to claim yours now for free!”

Collect Email Addresses on Facebook

You can set up a Facebook Fan Page and embed your subscription form directly into Facebook. Then you simply encourage all visitors and “fans” to join your list.

Embed the Forms into Sales Pages or Via Exit Pop-Ups

Another way to collect email addresses is by embedding your form on your sales pages (if have any). The danger, however, is that these forms just serve as a distraction and thus a sales leak which lowers the conversion rate. That’s because prospects could come to your sales page, see your newsletter offer, take advantage of it and then forget about ordering.

The good thing, of course, is that if they do indeed join the list, you can follow up with them and still close the sale. However, some prospects will join the list and leave your sales page… but then they won’t confirm their subscription. Or perhaps they entered a wrong email address, so they won’t get your email. Either way, they’ve left the sales page, before buying and you have no way to contact them.

The solution? Use an exit pop up. This is a window that pops up and pitches your newsletter offer ONLY when the person is leaving the sales page. Since the person was leaving, you’re not interrupting the sale or lowering the conversion rate. And yet you get a chance to capture the person’s contact info to help close the sale.

Again, you should be using all of these methods. Since the landing page is the most powerful and advanced method (with more steps involved), that’s what you’ll learn how to do in this course.

Next Lesson is The Truth about Buying a List

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

THE HITMAN They came for him. They missed him but killed his wife. He decided not to wait for them to come for him. To do what Special forces had taught him. Sometimes times the best form of defence is to attack. This was one of those cases. Yes, he would go after them.

Kindle from Amazon

Content how to optimising it

writing articles

Optimising

Last time you learned about the fourth main article’s purpose, which is to build backlinks for your web pages. In this lesson and the next two you’re going to learn how to create and optimising content. This tactic takes care of the fifth major purpose, which is to use your articles to draw in traffic from the search engines.

Optimising your content for the search engines requires you to follow these two steps:

  1. Choose your keywords.
  2. Write content around those keywords.

Let’s look at these steps separately and in detail…

Choose Your Keywords

First things first: What do I mean by “keywords”?

These are the words and phrases that you want your content to rank well for in the search engines. For example, “dog training” is a keyword. “How to grow tomatoes” is another keyword.

Now, you can’t just pluck keywords out of thin air. That’s because:

Reason 1: You want to choose words that your target market is actually searching for in the search engines. You see, you could optimise your content for something like “blue ants dance fast,” but what’s the point? If no one is searching for that keywords, then being at the top of the search engines for it provides you no benefits.

Reason 2: You want to choose words with very little competition. The words that your market is searching for the most in Google (and elsewhere) tend to be quite competitive. In other words, your competitors are also trying to rank well for those keywords.

The solution? You need to seek out long-tail keywords. These are keywords that are typically longer, such as four or five word phrases. Because these are longer phrases, they don’t tend to be searched as often by your prospects. However, they’re also less competitive, meaning you have a better chance of ranking well for them in the search engines.

Examples

Let me give you an example. While “dog training” is an extremely competitive keyword, a phrase like “dog agility training Maryland” has less competition.

Now, maybe you’re wondering why you’d want to rank well for a keyword that has a small number of daily searches. Here’s why: Because when you rank well for several smaller keywords, collectively you’ll get the same amount of traffic as you’d get for one large keyword. And since the long-tail keywords aren’t competitive, ranking well is easy.

But that’s not all…

The bonus benefit of ranking well for a long-tail keyword is that these words tend to be much targeted. For example, if you actually managed to get ranked well for dog training, you wouldn’t have any idea if the prospect wanted information or product related to obedience training, house-training, agility training, deaf dog training, trick training, field dog training… and so on. But when you rank for a specific keyword like “dog agility training Maryland,” there’s no question what the searcher wants!

So, how do you find these long-tail keywords?

Simple: By using a tool like WordTracker.com, MarketSamurai.com, the Google keyword tool or any other keyword tool. Simply input your main keywords into the tool (like “dog training”), and the tool will output dozens, hundreds or even thousands of related keywords!

Most tools show you how many searches a keyword gets on a daily, weekly or monthly basis. Generally, you’re looking for words that aren’t the most-searched words in your niche, as those ones generally have a lot of competition.

Some keyword tools (like WordTracker) take it a step further by analysing the search engine competition for you. If not, just plug in the outputted keywords into search engines like Google. Use quotes around your keywords to find out how many sites rank for that keyword. Then you can choose keywords that relatively have a decent number of daily searches, but very little serious competition.

That’s it for this post. In the next post you’ll find out how to create content around these keywords!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

THE HITMAN They came for him. They missed him but killed his wife. He decided not to wait for them to come for him. To do what Special forces had taught him. Sometimes times the best form of defence is to attack. This was one of those cases. Yes, he would go after them.

Kindle from Amazon

Are You Taking the Wrong Kind of Action?

productivity image

Last time you learned how to recognize procrastination, which is one of the most common symptoms of fear.  Closely related to that – indeed, it’s really a subset of procrastination – is when you take the wrong kind of action.  So instead of procrastination that grinds all activity to a halt, you will find yourself busy… but you’re still not moving forward.

As you might suspect, this sort of symptom of fear is very difficult to spot (at least initially). That’s because you’re busy every day.  You may even feel productive and satisfied with what you’ve accomplished.  Indeed, you may even be working on your “to do” list.

And yet you’re still not getting anything done.  Not really.  You’re busy and working hard, but you’re not actually productive since you’re taking the wrong kind of action.

The reason why this one is so hard to spot is that you may believe you’re taking the right action. True, deep down – on some level – you know you’re just wasting time.  But you can go into such deep denial about this form of procrastination that you start to believe you are taking the right kind of action.

Taking the wrong action while believing it’s the correct action usually leads to yet another problem.  Namely, people start blaming someone or something else for their lack of good results.

For example, you see this a lot on online marketing forums.  People will purchase a book on a marketing strategy.  They may even buy it after others have told them specifically to NOT buy it.  And yet they waste weeks or even months trying it out, knowing full well that this strategy doesn’t work… or at least it isn’t suited for their marketing model

So, they waste time taking the wrong kind of action.  Then when they must face their lack of results and explain to them, they can point to this book and blame it.  They can tell themselves, “It’s not my fault. I was misled by this book.”  And so, they can point to something outside of themselves as the reason for their failure

NOTE: Blaming people and things outside of ourselves for our failures is another big block to success. Indeed, it’s so prevalent and such a success-killer that we’ll devote a future lesson to it.  For now, I just wanted you to recognize this as a bad thing.

Now let me give you another example of how you can take the wrong action on a day-to-day basis… that is, how you can feel busy and yet be unproductive.  Once again, recognising this behaviour is your first step in overcoming it.

Here’s the example…Let’s suppose you’re a beginning online marketer who’s just learned about using forum signature files to drive traffic. So, you find niche forums and start participating.  You spend the entire day jumping from forum to forum, refreshing the index pages so that you can see whenever there is a new post that you may be able to answer.

It’s easy to rationalize that you’re “working.” But if you really look what you’re doing, you’re just wasting time visiting on forums.

You see, forum marketing is useful. But it’s not something you should do all day.  That’s because it’s a “low revenue” activity. Spending the same 8-10 hours doing something else – like optimizing your sites for the search engines or finding affiliates – would likely result in a much higher return on your investment of time.

In other words, the person who spends all day browsing forums is taking the wrong action.  It may take weeks to realize this (once the person admits his business isn’t moving forward).  Or the person may never see it for what it really is.

Point is, look for instances in your business and life where you believe you’re moving forward, yet you don’t have the results to show for it. Perhaps you’re taking the wrong action as a subtle way to procrastinate.

More symptoms of fear to come.

Ideas are what you start off with

writing a story image

Every book was written started off, with only ideas in the author’s head. Your ideas could have come from something that was said in a conversation with his/her friends, something that she or he read, even from someone he or she saw in the street or from the newspaper. In fact, anything that makes you think of human experiences and emotions.

The way people react, their gestures to certain situations will give you, ideas of characters for your writings.

Activity

Over the next week, keep a list of ideas that you think could help you. These ideas come from:

  • Conversation
  • An argument
  • Remarks in Shops or Supermarkets
  • Films / T.V
  • Books
  • Dreams
  • A Crowd of children walking by
  • Newspaper
  • And any others you think of

Try for about fifty and keep the list safe

That’s just an example of what you could do, but I don’t want you to expand on your ideas yet.

Ideas

  1. I gazed out of the window, noticing a young woman at the bus stop.
  2. I spotted the Collie dog who ran down to the crossroads and sat down on the pavement waiting for his master
  3. A couple of schoolboys walked past
  4. A woman walked by with two small boys on their scooters
  5. A man walked in the opposite direction

Now these were five ideas that came into my head as I looked out of my window and I included them in my book “Shattered Dreams”

I’ll show you some examples I used in the next post

Take Care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon

Building Backlinks

writing articles

Last time you learned about using articles to pre-sell prospects, which allows you to send your traffic directly to a sales page. This time we’re going to discuss the fourth major purpose: Building backlinks. Read on…

Building Backlinks

If you’re trying to get your own website to rank high in the search engines for your chosen keywords, you need to optimise the content on your site to pull in that search engine traffic. That’s referred to as on-page optimisation, which you’ll learn how to do starting in the next lesson. However, the other part of increasing your rankings is off-page optimisation, which refers to how many backlinks there are pointing to your sites.

You see, Google and some of the other search engine engineers quickly realised that they couldn’t simply analyse a web page’s content to determine where the page should appear in the search engines. That’s because webmasters started gaming the system. They stuffed their pages with keywords. Sometimes they even used keywords that didn’t have much to do with the topic or content on the actual site. And sometimes even though the keywords were relevant, the content itself was low quality.

Search engine companies lose business when they repeatedly return low-quality results to people who are using their services. That’s why these companies soon started using outside factors – namely, links – to help rank sites.

For example, Google has a factor, it calls Page Rank (PR), which is basically a measure of how many other sites link to it, called backlinks. You can think of these links as “votes” for a site. So the more votes a site has, the better chance the site has of being able to rank well for a chosen set of keywords.

However, not all backlinks or “votes” are created equal.

Factors that are most valuable when getting backlinks:

  • One-way incoming backlinks rather than reciprocal links.
  • Backlinks from well-established authority sites, such as those with high page rank.
  • Get backlinks from pages that don’t have a lot of other outgoing links.
  • The backlinks from relevant sites (e.g., those that are related to your niche).
  • Include your keywords in your anchor text. That is, the clickable part of the link that points back to your site should be made up of the keywords you’re trying to rank for. So if you’re trying to rank your web page for “dog training secrets,” then get backlinks that use those three words as the anchor text.

While there are plenty of ways to get backlinks, one way to do it is by posting your content on relevant, high PR sites in your niche. Just submitting your content to article directories helps you get backlinks. However, if bloggers and others in your niche pick up your article and re-publish it, then you’ll have links coming from relevant niche sites. Indeed, you may be able to get dozens or more quality links using this strategy!

Throughout this course, you’ll discover dozens of other places where you can submit your articles and get dozens if not hundreds of articles in return.

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

Clive Harman, author of Shattered Dreams: The Story of My Life. Tragedy, love, comradeship and shattered dreams.  These are some of the elements that, have made up the adventures and challenges of author Clive Harman’s life.

For Kindle: from Amazon

Selling Products by Using Content Marketing

writing articles

Last time you learned about using articles to build your list. Now let’s talk about another popular purpose: Namely, selling products. Read on…

Before we jump into this discussion of selling products directly from your articles, let me say this: Consider your strategy carefully. Let me explain…

If you’re drawing in people from the search engines who are looking for product reviews about a specific product, then it makes good sense to offer your review, pre-sell the prospect of buying the product, and then send the prospect directly to a sales page.

However, let’s say you’re pulling in more general traffic. This traffic is interested in the niche, but not necessarily in a specific product. Maybe you’re not even sure if the prospects you’re pulling in are indeed buyers.

In that case, you should consider sending these people to your mailing list subscription page (AKA landing page or squeeze page) rather than to a product page. That’s because if they hadn’t planned on buying a product today, you’re wasting your traffic if you’re not capturing their emails and following up with these prospects. They may buy from you tomorrow… but they can’t do that if you don’t first get them on a mailing list.

Indeed, one way to use content marketing for selling products – other than as described above, when you target people looking for specific product reviews – is to put your articles in front of your mailing list. That way you don’t have to worry about capturing email addresses. Instead, you can focus on solving your prospect’s problems.

Now, content marketing works no matter what you’re selling. It doesn’t matter if you’re selling a digital product (like an e-book) or a physical product (like a treadmill). It doesn’t even matter if you’re the product creator or just an affiliate. Anyone can use articles to sell products.

Here are some of the most common tactics for selling products:

  • Offer a product comparison or review. The good thing about this type of article is that you’ll have buyers reading it, which means you generally get a decent conversion rate.
  • Write a mini ad for selling products. In other words, your article isn’t so much a “how-to” piece as it is a short sales letter used to pre-sell the product. This generally works best for people who are already on the verge of buying and/or for prospects with whom you’ve built a relationship (such as blog readers or email subscribers).
  • Solve part of a problem. And then pitch a product that solves the other part of the problem. For example, an article on house-training might cover the basics, such as how to pick out a kennel for the dog. Then you point people to a paid product where they can learn the rest of the procedure.

Another way to do it is to offer tips. For example, you can offer ten house-training tips and then point to the paid product to learn the process in-depth.

Still another way to do it is to offer an “outline” of the process. Here you list all the steps involved in house-training the puppy, but the reader needs to order the product to get the details.

Give info about how to solve an entire problem. This tactic works best if you’re selling products that are physical. For example, you can offer complete instructions for how to grill the perfect steak. However, your instructions may include recommendations for a particular kind of grill as well as a steak seasoning.

Later on, in this course you’ll learn more about writing different types of articles to pre-sell products. In the next post, you’ll learn about how to use articles to pull in traffic from the search engines!

Take care

Clive

Author of Fiction, Non-Fiction Books and step-by-step Lessons

MISSING Brenda Johnstone was last seen coming out of Ponders Pub. She said goodbye to her two workmates after saying, she would see them at work tomorrow, started to take the fifteen-minute walk home carrying only a handbag. Her father employed Johnny Stevens, A private investigator. A suitcase of her clothes went missing the day she left home, but Brenda had not taken them according to her family. Brenda had not turned up for work since she disappeared. Was she, abducted or did she leave home, of her own free will that, is what Johnny Stevens had to find out?

Kindle: From Amazon